GoJek
Driver’s Spooky Stories
As a challenger brand in a competitive market, Gojek needs to constantly find fresh ways to create buzz and build relevance.
So for Halloween 2022, we invited 300 drivers to share their scariest encounters behind the wheel. We selected 12 of the best ones, helped them edit and proofread them, and invited them to record the first podcast serial of a completely new horror sub-genre: ride-hailing horror.
From indelible encounters (i.e.: distorted figures in the night) to mind-bending happenings (i.e.: a dead-end road... that has no end) and unexplainable sightings (i.e.: ghost passengers). The Drivers' Spooky Stories podcast had something for every taste. No matter how sinister.
Have a listen if you dare.
We rolled out the campaign through our owned media.
And for in-app we added a little extra jump scare. Whatever the destinations you typed you are bound to hear a spooky story.
As our stories was inspired from the streets, we peppered some of our podcasts around the destinations.
Just to round it up, our spooky case study.
